The Best Thing You Can Be Doing

Opportunity Cost. The most difficult thing for me to deal with as a business owner and even in my personal life. 

I think it is safe to say that those looking to craft a business tend to have quite a few ideas floating around, and I think that this is especially true when working in an industry where very creative ideas are rewarded. With each new idea, it is very difficult for me to not say yes to every single one! Jordan and I have gone through literally hundreds of sparks of an idea for a game or app, and even if only 2% of those make it through to an actual thought out design, that is still more than we can currently handle simultaneously producing. It is really difficult to sit down in front of a list of 10 really awesome boardgames, video games, and apps and say "Let's work on this one, it is the best thing we can be doing right now." 

On top of being a difficult decision to make, it is easy to end up in a situation where you have finally chosen one, but then come up with a new idea that is 'even better' or some improvement to the current project that is 'even greater'. It is tough to know where to draw the line on saying "That's it, this is finished, and we shouldn't work on it anymore."

This is true at my other job as well. Should we make the wireless brain computer interface, should we make the implantable one, should parter with a friend in industry and move towards their space? What about the brain stimulator? Surely it could be improved somehow.

Of course, this is something that affects my personal life as well. There are so many things that I want to do to improve as a person; so many things I want to get done. I want to go fencing more, join boxing spars, make clocks, go to the gym, learn C++/Qt, spend more time with my wife, go trail running with the dog, learn Python, improve my cooking, construct home improvements, do archery, play guitar more, write electronic music, learn dancing...the list goes on. 

The fact is, our time and resources will always be fought over. Whether it is on a business scale, deciding where to direct the force of a whole group of people, or on a personal scale on what you do when you are at home, it is important to narrow it down to the best thing you can be doing. For many, this might mean sacrificing a bunch of the good things that we could be doing. That is okay...or at least I think it is. 

What are your thoughts? How do you deal with prioritization in your life?

Nick